EV Charging Marketing Manager
Marketing · EV Charging Infrastructure · Business Growth
Role Overview
We are looking for a sharp, technical, and results-driven EV Charging Marketing Manager to own the brand positioning, go-to-market (GTM) strategy, and demand generation for our AC and DC electric vehicle charging solutions.
You will bridge the gap between complex engineering and charging standards, such as OCPP, CCS2, Type 2 and grid integration, and end-users, fleet operators, real estate developers and commercial hosts. You should understand the electric mobility ecosystem, charging station uptime, Charge Point Operator (CPO) economics and EV driver pain points.
Key Responsibilities
1. Go-to-Market (GTM) & Product Marketing
- Own product positioning, messaging and narrative for AC/DC hardware and the smart charging software and app ecosystem.
- Translate technical specifications, including kW outputs, load balancing, OCPP protocols and billing integrations, into clear value propositions for fleet managers, commercial property owners and B2C EV drivers.
- Drive product launches, feature rollouts and promotional campaigns for charging hardware and app updates.
2. Demand Generation & Performance Marketing
- Design and execute multi-channel digital marketing campaigns across LinkedIn, Google Search Ads and Meta.
- Target B2B site hosts, real estate developers and EV fleet partners.
- Manage inbound and outbound lead-generation funnels with sales and business development teams.
- Work with EV app vendors, map aggregators and digital directories to improve charging station discoverability, accuracy and online reviews.
3. Collateral & Sales Enablement
- Create technical and commercial marketing assets, including whitepapers, solution briefs, ROI calculators, presentations and site-installation guides.
- Equip sales and on-ground business development teams with competitive intelligence and objection-handling playbooks against rival CPOs.
4. Ecosystem & Partner Marketing
- Build co-marketing relationships with EV original equipment manufacturers (OEMs), fleet aggregators and clean-energy stakeholders.
- Represent the company at industry expos, clean-mobility symposiums and local community stakeholder meetings.
Required Qualifications & Skills
- Experience: Minimum 2–4+ years in B2B or technical marketing, with proven domain experience in EVs, EV charging infrastructure (CPO/EMSP), clean energy or smart grids.
- Technical knowledge: Working knowledge of AC/DC charging, CCS2, Type 2, GB/T, OCPP and energy management concepts.
- Charging ecosystem: Familiarity with CPO software, billing and RFID systems, and app-based user experience.
- Marketing tools: Experience in performance marketing, CRM integration such as HubSpot or Salesforce, content creation and analytics.
- Communication: Ability to simplify technical engineering concepts for non-technical buyers.
- Collaboration: Ability to work with product, engineering and sales teams.
Preferred / Good-to-Have
- Direct experience with commercial property owners, residential societies, malls or highways for on-ground charging-host acquisition marketing.
- Understanding of local government EV subsidies, green-energy mandates and grid-connection policies.
Educational Qualification
BE in Mechanical, Electrical or Electronics Engineering, or MBA in Marketing.
Ready to make an impact?
Interested in this opportunity? Send your resume and application to our team.